Simon Waldman wonders why television schedulers don’t seem to realise that their profession is about to become become completely redundant, and comes up with four reasons:
- The new game has begun, but the old game hasn’t ended
- For those at the coal face, the most important thing is incremental improvements to the status quo
- In competitive markets, even in times of decline, someone will always have a good story to tell
- Late adopters will always provide comfort, geeks will always be deemed irrelevant
His reasons – and his exposition of them – resonate well beyond the television and newspaper industries which are his primary concern. The question for us is which parts of our service delivery and business models are dead, without our having noticed their dying?