Or so Personas would like to have you think:

Personas is a component of the Metropath(ologies) exhibit, currently on display at the MIT Museum by the Sociable Media Group from the MIT Media Lab. It uses sophisticated natural language processing and the Internet to create a data portrait of one’s aggregated online identity. In short, Personas shows you how the Internet sees you.

Since Public Strategist is an incorporeal creature of the ether, he has no need of genealogy, sport or fashion, so the results are quite bizarre.  But it’s worth having a go, just to watch the process by which the pattern is assembled.

Curiously, his real world incarnation has quite a different pattern – different, but just as spectacularly inaccurate.

And of course, if you lack google uniqueness, your identity will be melded with others, some of them very long dead.  So definitely more performance art than data mining.

Thanks to Lance Knobel for the link.